A good starting point for planning your content strategy is to set a content marketing mission statement. It’s a brief statement that makes it easier to focus on what matters – and what isn’t – in creating your content so your content marketing strategy is on track. It defines the audience (CIO and business technology executive).
It offers the benefit (insight into career development). And it exemplifies what is included in its content (credentials, digital transformation, skills development, and hiring practices). The best way to achieve goals is to make them specific and measurable. That means setting a key performance index (KPI) for your content marketing strategy.
KPIs will help you know when you’ve achieved your goals by providing a milestone. This will include what you plan to achieve in various aspects of digital marketing such as revenue, sales, traffic, SEO, traffic and email marketing, and social media metrics. Usually, they will have a certain number of them attached. For example, you can:
- Hit a fixed income target within the month, quarter or year.
- Get more signup for your lead magnet as a sign that you are getting more high-quality lead
- Get a specific number of new email subscribers
- See an increase in site traffic and engagement with your onsite content
- Improve some of your key page search rankings to help increase traffic
- Receive a specific number of citations, shares, and comments for your column content
- Invite to participate in certain art events
- You also want to focus on marketing expenses, track your spend on various promotions, and keep track of the cost of earning and selling leads.
- Learn more about KPI for your content marketing strategy in our guides for content marketing
There are four steps to grow the small business:
- Set mission and goals
- Identify and allocate resources
- Distributing and Marketing
- Know your audience
Set mission and goals
A good starting point for planning your content strategy is to set a content marketing mission statement. It’s a brief statement that makes it easier to focus on what matters and what isn’t in creating your content so your content marketing strategy is on track.
Identify and allocate resources
Now that you know what kind of content you are planning to create, for whom and how you plan to share it, it is important to make sure you have what you need to deliver your content marketing strategy.
Distributing and Marketing
The next key part of is distribution and marketing. This is because if you do not manage it properly you will not get the results. Set a schedule for sharing your content instantly, both on social media and through tools like Missing later through your drip campaign. Use email marketing to distribute your content to customers. You can also make use of blogger outreach service like Degions for this.
Notify any influencer mentioned in your content to make the word even broader.
Know your audience
Collect demographic data. The first step is to collect demographics on your viewers, email subscribers, and social media followers. Web analytics, social media analytics, and email customer analytics will give your visitors the data you need:
As mentioned earlier, for a successful content marketing strategy, you need to be clear about who your audience is so that you can create the right content to reach them. You need to do three actions. You get insights into their core interests. To learn even more about your target audience, try collecting feedback from your current customers.
All your efforts to create a content marketing strategy and then regularly publish great content will fail if you do not measure the impact of your business. The first phase outlines the goals and objectives of your content marketing strategy, but you will not know if you are achieving any of them if you have not measured the effectiveness of your content.
But analyzing your content performance is not only good for seeing if you are meeting your goals and goals, but it also helps you understand what kind of content.
Much based on assumptions. There is no shortcut to research and create your content marketing strategy, and the more you try on it, the better your strategy will be. However, when it comes to actually create content, you don’t have to do it yourself.
As long as you are still evaluating all content before distributing it, you can get an employee or freelancer to create all your content without needing a budget.