Although it does not last more than 15 years, the history of social networking is revolutionary in many ways. At the time of the emergence of social platforms, not many people thought that social networks would exert such an influence on every social level. It all started with harmless sharing of photos and Twitter posts, funny videos, etc.
Today, almost everything can be managed through these platforms. That is also a form of digital marketing. A powerful skill that will continue to be at the heart of sales and successful business.
Digital marketing and social networks
Digital marketing “exploits” social networks in an almost perfect way. We are witnessing that many of the once-great global brands that refused to participate – paid with their bankruptcy or a significant drop in sales. It is becoming more evident that social networks are very powerful tools. If you want to be successful in business, you must constantly monitor and analyze them. Sometimes, you must even predict what will be accentuated in the near future.
Although sometimes it seems like they can’t invent anything new – don’t be fooled! Moreover, every day this industry develops more and more. To keep you trending and avoid the pitfalls, we bring you 4 trends on social media that’ll be relevant to digital marketing in 2020.
1. Privacy and security
Privacy and security are not accidentally in the first place. This applies not only to social networks but to the Internet in general. To open an account on Gmail or any social network, it is necessary to leave certain personal information. The paradox is that it serves to protect our privacy. However, no one can be certain, what exactly is done with all that data. And if they are used, what exactly they are used for? Also, there is the problem of false followers and influencers.
Let’s remember what happened to Zuckerberg recently and how the issues of privacy also raise many socio-moral issues. According to LemonDog, when it comes to digital marketing – it is very important to gain customer trust. Privacy and security are without a doubt, the trumps that will bring you good results.
2. Social networking equals the main source of information
Web-portals are increasingly taking advantage of information transfer. There are fewer print media, and the younger population is not watching the news on TV but through various internet channels. More specifically through social networks. Data shows that 57% of visits to a specific web-portal come from sharing its content on Facebook or Twitter. Likewise, social networks are a channel for an extremely fast flow of information.
This is how certain news is transmitted in record speed across the globe. The other side of the coin is the fact that fake news is just as easy to produce. This brings us back to the beginning and the question of trust, security and responsibility for the placed content.
3. Automatic replies and chatbots will be more and more advanced
If your business is primarily online platform-oriented, this is great news for you. The way you communicate with your customers is essential. Imagine yourself as a customer who is interested in a product on some social platform. You’re sending a message to a page that offers the product, but no one replies, or they just ignore you. It is logical that you give up and find someone else who offers the same or similar product and who is more friendly and kind.
Automatic responses already exist. However, many feel like they are talking to a machine or a robot. The customers lack the sense of ‘human relationship’. Chances are that this will be resolved soon. It is already considered for developing more advanced chatbots, which will start and finish a complete communication process. It involves everything from bidding to buying. However, they will also be much more “sensitive”, that is, customers will feel that they are communicating in a more ‘human’ way.
4. AR – Augmented Reality
Augmented reality is a type of experience where the real environment is “expanded” with certain digital information. This way, it creates a new, altered – augmented reality. Besides being very entertaining and engaging, AR is one of the greatest prospects for digital marketers. The strongest argument of AR is that it is fun and receptive to all ages.
It is undeniably creative and everyone will find something for themselves. When it comes to digital marketing – AR offers a unique way of personalized storytelling. Therefore, it can be used for all niches and adjusted to the sensibilities of a diverse audience. This area will certainly continue to develop and discover new dimensions.
The future seems to be bringing new dimensions to digital marketing. The unity of form and content is still an unmatched ideal. When it comes to digital marketing, being in-trend is no longer mainstream. See you in 2020.