How is AI Being Put to Good Use in the Gambling Industry

AI has penetrated all pores of society. Although in its inception, AI is a sphere that will yet develop and rapidly change the online landscape. Companies are already incorporating AI, mostly to automate some of the repetitive tasks or to improve customer service.

The casino industry has been quite open towards the new technologies. They snapped at the opportunity to offer online betting to the people and every casino nowadays has their gaming website where everyone can register and play.

However, this opened up a can of worms because a large number of shady casinos made their websites available to the people and they are ripping them off, not paying off the money, withhold personal information, etc. The number of problematic casinos dwindled in recent years, but safety remains the main concern of reliable online casinos. And this is where AI kicks in.

The use of AI in the gambling industry is widespread, so let’s see where you can find it.

Customer Service

AI is present everywhere and one of the most evident uses of this advanced technology is in customer service. Most likely, you’ve already been in touch with this technology.

Chat bots are computer programs that talk with customers and help them out in solving their problems. This technology uses something that is called Natural Learning Processing or NLP and it figures out the written words by the use of algorithm and provides the needed answer.

Chat bots are really useful for online casinos. Usually, customers struggle to find certain information on the website or they are asking questions about payments, RTP, registration, safety, etc. These are all areas where chat bots can help a lot and instead of hiring real people, this saves the company a lot of money.

Of course, there are times when chatbots cannot solve the problem and the customer service team takes over. Even so, people who are working as customer service agents are freed from fixing some smaller issue and they are focused more on complex problems that can occur.

Providing Unique Experience for Players

Source: touchdynamic.com

AI is often used to collect the information on registered players in order to provide the better experience for them. Don’t worry, this isn’t as scary as it may sounds. With legitimate casinos, the information you provide are kept in order form them to tailor their offer for you.

So, for example, if you are playing a lot of slots, you will get more slot bonuses and better deals for slot games, then for example for poker or roulette.

This is a smart practice that the casinos use because the customers will play more than they would otherwise. Furthermore, that’s not a bad deal for the customers as well because they will get better deals and bonuses. Plus they will be explore more games that they are interested in, instead of searching for games through the website.

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Creating Odds

It isn’t a secret that casinos want to increase their profit. And they are doing everything they can in order to do so and at the same time, they must provide the best possible user experience.

Without it, the operation wouldn’t be successful and it would be just a matter of time when the casino would empty out.

One of the ways to increase the profit is to calculate the odds well. If you fail to do so, especially when it comes to spotouchdynamic.comrts games and sports betting, a lot of people can earn a lot of money in a short period of time. One odd off and you will have to pay thousands of people across the country, which can be a problem.

Usually, people do odds calculation with the help of technologies. These people are highly trained to do this job, but it takes time to create the right odds. Instead, AI analyses thousands of transactions and based of that it can give you odds which are acceptable both for you and the players. This is a great tool to use because it saves you a lot of time and you don’t have to train and pay people for this position.

Not all online casinos have this system implemented but we are moving towards it as years go by.

Fraud Detection

Source: feedzai.com

Even though there are fraudulent casinos, there are also fraudulent clients. And in order to detect inconsistencies or fake casino transactions, AI is way more efficient than any human can ever be. By checking out the transactions, they can map out the models and see if any similar things happened before and therefore alert the people in the company that there’s a fraudulent activity going on.

Furthermore, not everyone tries to scam casinos during transactions. The others are looking to do so in games and ty to cheat. There are ways in which one can cheat in online casino games but the AI can easily detect those resulting in banning the player.

Conclusion

As we’ve said earlier AI has already found its way to the gambling industries and a large majority of casinos are already using it. Some to a smaller extent and some to larger. Even so, it is just a matter of time when AI will take over some other segments of the casino business.

It is hard to pinpoint any downsides of this happening. Casinos will earn more just based on the fact that AI solves a lot of problems much more efficiently than humans. Furthermore, they provide better experience for the players as they can gather more intelligence and offer specific deals for every play individually.

It is up to us to follow what’s going on in the casino industry and how the technology changes this sector and report to you about it.