So we all know how important online marketing strategies are. Millions of people use social media platforms every day and the best way to connect with them is to employee these strategies. However, what happens when your competitor has the advantage i.e. more followers, therefore larger exposure. In the following text, we are going to focus on Facebook, and give you some tips on how you can surpass your opponents and improve the online visibility.
The creators of Facebook understand how widely used is their platform which is why they have created different types of ads for the people to use and advertise their products and services. And the time has come for you to investigate your opponent’s ads and learn how to improve your own marketing campaign.
First of all, you can use a fairly new feature that allows you to see how competitors are advertising their products. Now, every business page on Facebook has “Info and Ads” tab. All you have to do is to find their Facebook page, click on this tab and you will see all the ads they are currently running and not only in your region, but also all around the world. This way you will be able to understand their strategy, and along the way, you might even spot the weaknesses of your strategy and think of a way to improve it.
In addition, you can use some tools that will allow you to always be informed about the latest ads your competitor published. Click here if you want to learn more about a software that you can use to search through millions of ads just by typing in some keywords. You can even get an adspy coupon to test this tools and decide whether it is the right for you or not.
Another great feature of Facebook business pages is that they are transparent, meaning that you have a free insight into all data which again means that you can easily find out what the customer think about the competitor’s business, products, even advertising strategies. You don’t even have to like the page and join the community. Reading other people’s comments is the best way to find out how successful their campaign is, and whether you should try to do something similar or go in a totally different direction.
Now that you have all the information you need, it is time to start your own Facebook advertising campaign. You have to create something that shows the value of your product to potential clients. Nowadays, it is not enough to just list the features of the merchandise, which is why more and more people opt for video ads. These allow them to demonstrate how customers will benefit from that item. Also, don’t forget to ensure that all the information in the ad are correct, everything from the headline and the name, to the features and price.
Finally, employ Facebook Messenger. By adding the feature of directly communicating with the customers you are not only growing the brand awareness but you are also boosting their shopping experience which makes this a win – win situation. Make sure to answer all the questions and do it as soon as possible since improving the customer service is the best way to advertise your company and generate more sales.