Are you still looking for the best way to provide real value to your customers? One of the best ways to do so is to stop looking at everything from a digital perspective. It’s well known that the majority of modern shoppers use the web as their primary venue. This is also the place where they absorb the bulk of advertising content.
But this doesn’t mean that the world wide web is the be all/end all of modern advertising. There is still a place for direct mail marketing content. This is not a trend that is going to disappear any time soon. And there are plenty of reasons why your business can still profit from making full use of it.
Don’t Let Hollow Messaging Betray Your Marketing Efficiency
Online marketing is a great way to get your message out there to the public. You can reach thousands of people in a very short amount of time. If your post happens to be one of the lucky few ones that manage to go viral, it can ultimately enjoy a global audience of hundreds of millions of people.
However, this is a relatively rare phenomenon, not one that you can predict or count on as a business model. In the meantime, there are plenty of people who still prefer the warmer, more intimate tone of direct mail marketing material.
It’s a fact that the tone of digital marketing material can sometimes ring a bit hollow. This is partly due to the need of online ads to be as immediate and universally applicable as possible. As a result, you can sometimes appear to be sending a message that is “all things to all people” without really reaching anyone.
The antidote for this unintended impersonality is direct mail marketing. You can tailor your message to reach your target demographic in your local area. This is especially important if you are in a very localized sector of industry such as the real estate business. You need to market directly to your local audience.
What Are the Best Example of Direct Mail Marketing?
There are many excellent examples of direct mail marketing that we could share with you to get our point across. Here are a few of the best of them for you to consider.
Mail Order Catalogs with Coupons
One of the very best examples of the advantage that comes with using direct mail marketing techniques is sending out mail order catalogs. These are handy resources that people still consult in order to choose the goods and services that they are interested in buying from your business.
There’s a reason why huge corporations still invest in the necessary amount of time, effort, and money that it takes to put a physical catalog together and then mail it to millions of people. The reason is that this is a form of intimate, personal contact that many people still respond to.
An excellent way to increase the effectiveness of your catalog would be to fortify it with a special ingredient. You could include a coupon code or physical coupon that is only redeemable when people cut it out of the catalog and bring it in to your store. This guarantees that you will have face to face contact with this customer.
Another great way to make use of direct mail marketing techniques is to mail out special postcards to the people on your mailing list. This can be on the occasion of a major holiday sale, to promote a new item in your inventory, or simply to remind people you haven’t heard from in a while that you still exist.
Mailing out special postcards on a periodic basis is an excellent way for insurance agents to introduce or reacquaint themselves with their local audience. They can also use this special format to inform their audience of any changes they need to be aware of. You can also send them handy tips on how to save on their insurance.
As has been shown, the main goal of these special postcards is to keep your audience in the know about your business and its various activities. This is a very effective advertising tool that enables you to remain a strong presence in the lives of your clients without exerting undue pressure or coming off as too pushy.
One of the best ways to keep your target demographic up to speed is to send out a series of specially informative brochures. This is an excellent direct mail marketing tactic for a realtor to employ.
For example, you could mail out a brochure that contains a specially updated market study of home values in your local area. You can then sweeten up its appeal with the offer of a free home valuation for anyone who responds to your brochure.
Brochures are quick and inexpensive to print up and mail out to your audience. You can get an excellent deal on these handy brochures from a company called Wise Pelican. One of the greatest advantages of working with Wise Pelican is that they won’t restrict you with the need for a minimum order. You can order 1 brochure or 10,000 at a time if need be.
The Time to Get Hip to Direct Mail Marketing is Now
It all comes down to knowing the very best way to establish a clientele base and then market directly to them. If you are in a certain kind of business, such as real estate, there are certain methods which have been proven to be more effective than others. This is where direct mail marketing comes in.
As has been shown, direct mail marketing is an excellent way to provide real value to your customers. It’s a safe, cost effective, and well proven counterpart to impersonal digital advertising. For this reason, it continues to be a legitimately effective way to get your message out there to the public.