Today, Facebook is one of the most sought-after platforms for advertising and promoting a brand. Businesses are making wonderful use of the potential of this platform to reach out to the broadest base of buyers within the shortest time. You will find various kinds of ads on Facebook daily. How advertisers create such appealing and engaging resources? They are majorly aided by the Facebook Ad Templates. These are instant resources that require the minimum customization to create the most engaging and appealing ads. The Facebook ad creator simplifies the task in this regard, supporting you to come up with the best ads.
1. Image Ad Templates
Image Ads come highly effective in driving high traffic to your site. As per a recently conducted research, a sequence of Image Ads on Facebook outperformed other ads in terms of the volume of traffic driven to the site. These templates are the best choice for first-time advertisers, as it takes the minimum time and effort to create these advertisements through some simple customizations. Images have the potential to boost the engagement with the audience, compared with other ad resources.
How to make good use of these templates?
- Pick images with people: you should prefer images, displaying people using your products. Such images are much better choices than the images with your products only.
- Your images must feature visual coherency that makes it the most reliable and trustworthy.
- Your ad images should not come loaded with too many objects in a single frame. This will trigger distraction of the attention.
- Keeping the headline clear is very important
- Animated GIFs are worthy resources to try in these instances.
2. Video Ad Templates
Research suggests, Video content enjoys an edge over other content types. As such, advertisers majorly depend on Videos for promoting and advertising their business on Facebook. You will find Video Ad templates that suffice for these purposes. The length of these videos varies between a few seconds to 4 hours, and you can include 25 characters to its Headline. These resources are ideal for campaigns, featuring a strong emotional aspect. Consequently, these videos effectively touch the hearts of the viewers, securing the best engagement with them, triggering a happy feeling in their minds.
Tricks and tips about using these templates
- Get the best results by using high-resolution Videos
- Your videos should not come with letterboxes.
- Optimize the views by adding captions to your videos.
- Your video thumbnail should not include too many texts
- Keep the Video length just right. Shorter videos fail to deliver key messages. On the other hand, excessively long videos will bore your audience, churning them away from your ads.
- Use GIFs, instead of using short videos. Such resources produce much better outcomes than the short-length ad videos. But, keep in mind that GIFs will not perform well on the slow network and older devices.
- Adding a Strong Call-to-action statement is very important to get the best results.
3. Facebook Stories Template
Stories Ads perform the best for driving traffic to the online and offline stores alike. More than 50% of the viewers after viewing these stories ads heads towards the business website, where they are likely to explore the most relevant solutions to their needs. Likewise, 1/3 of the viewers start looking for an offline store, after watching these ads. Moreover, these ads are ideal for establishing a personal connection with the target audience through direct messages.
You must be creative in creating the Facebook Stories Ads. Your target viewers are loaded with similar ads from other providers. As such, unless the Stories Ads come unique and exclusive, you cannot expect the desired outcome. To ensure the best conversion, you must blend static and video content in an appropriate manner. Most importantly, you must emphasize a strong and compelling Call-to-action statement, driving the target audience to respond to your call. A strong Call to Action statement can produce 90% better conversions.
4. Carousel Ad Templates
If you require displaying multiple products at a go, nothing works better than the Carousel Ads. Besides, these ads are perfect for highlighting different attributes of a product as well as the key benefits it offers. You can include between 2 and 10 images at a go and you can include up to 40 characters for the headline. The minimum resolution requirement is 1080×1080 pixels. This template enables you to use different Links, descriptions as well as headlines for every card you use. You should ideally use unique images for all the cards. You must maintain consistency in between, even if you are using separate images. If you are searching for an effective yet free ad maker, you can check this website. You will rarely come across a better choice for these templates.
5. Messenger Inbox Advertisement Templates
These ads enable you to establish direct communication with your target customers, delivering the ad content to the Facebook messenger directly. As such, you can expect the maximum attention and focus of your target audience. These ads are less competitive than the Eyeballs, found on the Chat Screen. You should always utilize some compelling yet simple CTA statement, driving your audience to respond to some specific points. Moreover, you must use high-clarity images, even if the size is smaller than usual.
6. Collection Ad Templates
A perfect ad format for accentuating multiple products at a time, Collection Ads produce the most delightful outcome, if combined with the product catalogs. It allows Facebook to choose the top 4 product images dynamically. Based on its relevance with the choices and likings of your target audience. The Collection Ad drives Videos and/or cover images from the relevant sources. You should target to include a minimum of 50 products per catalog.
Try these templates to create the most engaging and appealing ads for promoting your brand on Facebook, reaching before the maximum base of the target audience within the minimum time. For sure, you are going to have the finest experience.