The best way to advertise one business on the digital platform is through SEO. Ever since the increase innovation and improvements in marketing strategies, the use of digital platforms has increased. It is so that almost all new business that starts now, have a digital identity, at least in the form of a website. Also, with the increasing number of new business and old business registering online, the amount of competition in the digital market has increased. With the increase in the competition, it has also become difficult to promote one’s business and services.
Since more and more people are joining the digital marketing strategies to promote their business, the amount of companies offering a single product has increased many folds. Therefore, it is very difficult for a business to climb the ladder of priority in search results. In case of a Local SEO, where one has to increase the potential customer base from the neighborhood, it becomes extremely difficult, especially when many similar competitors exist in the market.
In addition to this, Google has Local groups that include local businesses with the best available information online, which is displayed on priority when their services are searched. To be a part of this local group, one has to make sure that all the information about them on the digital platform is correct and they continuously add engaging content for their customers to increase their visibility through Local SEO. Apart from this, there are a lot of different things one can do to easily be listed on the local search.
Google My Business Account
This should definitely be the first thing on your list once you have decided to promote your local business online. Google My business will let you create a free page for your business, where you can add the services and products you offer with all the necessary information about your business.
This profile or link will be shown to the customer as soon as he or she searches for services similar to yours. Also, the search result will provide the customer with the phone number and address that you have given in the Google My Business account so that the customers can contact you easily.
Another important thing in Google My Business account is selecting the appropriate category. If you do not use or select the proper category for your business, you will not be able to get the associated business queries regarding the services you offer. Therefore, making sure the correct business category is selected for your Google My Business profile can help you land the correct customers.
Adding Photos to your Profile
It is a known fact that people are attracted more to interact with medial like images and videos rather than text. This is because they are visually more attractive and are better to understand by just a look, rather than reading an entire text block. Images related to the product and services, can immediately connect with the audience and help them understand what the business offers to them. One can also add the images related to offers and schemes which have a much better response from the audience.
List Your Products and Services on Review Sites
Using review sites is one of the best ways to get potential customers. In the age of digitization, people often try to see online reviews for a product or service before buying them. This is done to make sure that the product has good quality and usage. The company or individual should try to bring their services products on such review sites, as it increases the trust of the viewers who have checked the review. Once the users trust the product based on the reviews, it becomes easier for a product to attract a crowd from the local market.
Another thing that is of great importance in this scenario is the number of positive reviews one get for their services. According to Onlinemarketinggurus, the number of reviews alone will not work out for a product or a company, but the increase in positive reviews is the key to success here. Once the positive reviews have a major part of overall reviews, you can be assured that it will definitely boost the Local SEO. These reviews can also be used as a part of the feedback from the customer to improve on the services, which eventually increased the positive reviews.
The third and most important things give importance to customer reviews of the product online. It is very important to acknowledge the feedback from the customer, whether positive or negative. It shows the customer that you are listening to their comments. Simply respond to every customer complaint and review. This not only increases this Local SEO but also build a better image of the company.
Create a Business page on Social Media Platforms.
Social media is one of the biggest digital platforms where you can advertise your product and services. Using the power of social media can help you get a lot of customers. Companies like Intlum suggest that the first thing that one needs to do on social media websites like Facebook and Instagram, is to create a business page. A business page is different from the normal page and is meant for people representing an organization or small business. The page can be used to target audience globally or just a group of people.
This is a great asset for Local SEO as it can be used to target audiences from a specific geographical location. Using the business page on social media, you can use advertising and create different kinds of promotional posts, which can be advertised to people in a specific location. Since there are millions of social media users in every country, this is one of the best ways to connect with the maximum audience at once. Using this medium to connect with the customer in the local market will lead to more real-time interactions with them and more chances of getting potential customers.
Update your NAP details (Name, Place, Address)
Nothing would matter much unless you have provided the correct NAP details on the Google Business page or any other platform to connect with the customers. For example, if a person searches for service on the Goole search engine and gets your listing on the first page, he will never be able to connect with you or reach your store, if the details are incomplete or missing.
This is why one needs to make sure that the Name of the organization, Phone number, and postal address should always be correct. Click on the correct address in the search results can directly give directions to the user on a smartphone, leading him to your store. Also, the phone number can directly help the customer to call you in case of any questions.
Another thing one can make sure is that the website one has should be SEO-friendly and mobile-friendly. Since everyone uses a smartphone nowadays, it is easier for people to access mobile-friendly websites anywhere. Also, the website should always have engaging and unique content so that the users visit the website for a long time, leading to more chances of a new potential customer.