Many people don’t know a lot about YouTube. For most people, this is just a streaming service where they look for the videos they want to watch. But if you are interested in getting the most out of the service, then you should understand how to use it properly. For you to do that, it is important to dig deeper than just the surface of how to use the service using the right techniques.
The thing we want to point out is that people do not understand that YouTube’s search engine is the second best one in the world, after Google. Proving the quality of the search engine is quite easy since there are a couple of thousands of hours uploaded to the service every hour. However, only a handful of them get a solid number of views. They manage to do so by using the techniques we have mentioned.
Since we are talking about a search engine, nobody should be surprised that optimization can help your videos get more views, a lot. You just need to know how to use them properly. In the case of YouTube, we are talking about the tags on videos. If you want to learn more about them, be sure to check here. Today, we want to talk about why they are so crucial for attracting a higher number of viewers.
How Important Are They?
We know that Google and YouTube have never talked about the algorithms they use in public. That doesn’t mean that we do not know anything about them. In fact, we can see that there are a couple of papers that address these issues. With that in mind, many experts in the field have studied them thoroughly, and we now have an idea about how to use these techniques to our benefit.
Those reports have pointed out the importance of the algorithm behind these, and they also provided the readers with advice on how to utilize these techniques the best way they can. The algorithms we are talking about will learn from each user’s activity and search. With that in mind, they will help channels grow by using the right tags. That way, those who look for the videos will have an easier time finding them.
The tags speak about what your video is all about. Also, it points out the most important elements of the video, which makes it easier for people to find it. The query users type inside the search engine while using YouTube should reflect the tags made by video creators. You can compare this process with Search Engine Organization, or SEO, as it is widely known these days.
Classification and Categorization of the Content
As we’ve said, adding the right hashtags to your videos will produce the same results as the SEO on your website. However, there is one more thing we would like to add to it. We are talking about adding the categories to the video. That way, the users will know exactly just what they are looking for. For instance, they can find the video even without entering the query, right?
How is that possible? Well, let’s say they click on the tag you have posted in the video’s description. By clicking on it, they will get a list of the videos that have this tag as a part of their video. When you think about it, not only that it will make it easier to find the right video through search, but there are more possibilities to do the same, such as the one we have mentioned. But that doesn’t mean that this is the only one.
The viewers will have a much easier time looking for a specific category of videos they are interested in. We are talking about many possibilities down the road. Even some tags that might seem similar at first, are completely different categories. So, you should be careful about the one you will choose for the content you have created. Naturally, this is not done without conducting thorough research about the possibilities first.
Tags and SEO
We have made the parallel between SEO and YouTube tags earlier. At first sight, the similarities between these two are quite clear. Both of them are used to predict the queries the viewers or searches will use on the search engine. However, we want to point out that tags work somewhat differently.
Instead of focusing just to provide the videos who this tag, the streaming service will also provide the user with a list of videos that have included this one. What’s the difference between these two? It’s quite obvious, the list can be countless, and the content will be classified through one of the various filters, like relevance or length. Searching through queries shows only a handful of content.
How to Get More Views with These?
Lastly, we want to touch upon how you can use YouTube tags to increase the number of views your videos get. We’ve already stated that using these helps the increase of video’s reach, and as a result of that, helps the exposure of your video. By adding appropriate keywords, the content creators positively affect the YouTube ranking and SEO for their content. So, more views lead to more subscribers.
There are many ways you can go from this point. Furthermore, there is no magic formula that will work in each case. So, the research you should conduct should be specific for every particular case. Sometimes, the research will not last long, but in other cases, you will see that it can last for hours before you find the appropriate formula. When you come across the right hashtags, then put them into the description of the video.
The Bottom Line
Using the tags in the content you publish on your channel is an absolute must to distance the content you have created from the endless sea of the content we can find out there. We are talking about a crucial element that makes all the difference. Here, you can look for the most important elements regarding this subject.