Are you spending too much time on your content marketing campaigns? Do you find it a little challenging to manage time while optimizing your content planning? Most people want to spend less time on particular things and want to make them more productive each day. But, due to one or another reason, they feel something is missing. For this, you need not work the whole day if you have the tricks to make yourself productive without spending too much time on one task. If you are facing the same problem, it means you require working on these loopholes.
Unfortunately, many content marketers face this job stressful because of the lack of proper organizing of their work. It means that they require coming up with other solutions. Suppose, you can’t work on fewer projects at one time, then, you have the choice of working on different ways to finish those projects in less time. You need the ideas to streamline and optimize your content marketing projects to achieve the results that your manager wants. This can be done without being overworked. The content marketers at professional SEO digital agency like Adaptify work in the same way.
The content marketing process needs to be carried out effectively so that you can save some hours per week and utilize that time on some other productive work.
Learn to plan your content more productively
Before moving further, it would be good to talk about where to start. Sometimes, planning and getting creative ideas can make you more productive.
Get innovative ideas in sets
For this, you have to sit with your team to brainstorm sessions to get the best content ideas. This needs to be focused on creative thinking. When you have various creative minds in one place, you will get as many ideas as you want. It would be good to get ideas for posts at a time or you can plan a meet once a week so that you get the ideas until you run out. When you become a participant in deep brainstorming sessions, you will come up with lots and lots of ideas. Take one idea and write it down to plan things accordingly. This way, you will come up with wonderful ideas for the whole campaign at a time, instead of thinking about the ideas one by one.
Capture ideas as soon you get them
Even after going through those brainstorming sessions, still you will get so many ideas coming up in your mind. So, it is recommended to capture those ideas once you have them. Suppose, you are researching some topic and suddenly you realize, yes, this idea would be best to write on, immediately write it down. Also, make sure to give attention to the social media activity of your brand. You must also focus on customer feedback on a daily basis to capture the ideas for reference to be used in the next brainstorming session.
How to promote before creating
Most of the content marketers end up deciding and creating content without planning their promotion. But, it is advised to plan out promotion in advance, even before you start creating the contents, like blog posts and emails. This way you just need to focus on creating creative and engaging content, when you know what you are going to do next. The promotion plan of your content must include where to promote the content, what format you need to follow, the promotion will take place for a short time or for long-term, what you need to do for repurposing your content, etc. You must know that promotion planning and project management plays a great role in accomplishing the content lifecycle, in addition to just the writing process.
Make an outline of the content
Many people think that thinking and mapping out the content before writing anything is just a waste of time. But, they don’t know that this step can save their lot of time and make things easier for them. Even the content experts in SEO digital agency follow the same process to get out with the original and informative content in less time. Actually, this concept works in the same way as going through the map from source to the destination before starting a road trip. Do you know that you usually spend some seconds or minutes outlining your content every 5-10 minutes? If you follow the outlining process, you will save around 15-20 minutes of thinking during the writing process.
Keep reference links separate from writing
You can save more time while researching and writing the content by collecting the reference links before you start the writing process. The research work must include the links of the relevant existing blog posts, the links that prove your opinions, and others. It is so because when you start creating the content, you need not open Google to look for anything that you want for your content.
Get a promotion process
Once you are done with the content distribution and promotion process at the initial point, now you need to prepare an overall checklist for each piece of content you have created. This would be like on which social media platform they need to be published and when to publish.
You must also have a list of forums or communities on which you want to promote your content. This will include all promotion activities you want to perform for content marketing. This promotion plan can be customized based on the needs of the specific campaign or content. But, make sure to start with the plan as we have discussed before.
Always keep in mind that you can become productive by working on the root causes that take your maximum time. There are chances you may not notice a huge difference in your spent time. But, you are saving several hours of stress over the course of time.