Promoting a business website successfully without spending any money at all is possible, but difficult. Instead of trying to eliminate your marketing spending, you should instead focus on making more informed spending choices.
By being more selective about how you spend your money, you can promote your business website without breaking the bank. Here’s a list of some of the easy ways you can promote your business without spending a fortune.
Focus on Good Web Design
Without a well-designed website to send curious consumers to, all of your marketing efforts will be for nothing. If a visitor to your website is created with an unprofessional and sloppy looking homepage, it will reflect poorly on your entire business. Worse still, that visitor is unlikely to return to your website in the near future. On the other hand, if a visitor to your website is immediately greeted with a homepage that has clearly been professionally designed and which shows your business in a positive light, they are much more likely to continue clicking through it to see what other content is available.
In this sense, you should consider an investment in your website design as part of an investment in its marketing. You wouldn’t dream of putting a subpar product in front of your consumers and expecting them to pay top dollar for it. Similarly, do not expect them to waste their precious time on a website that is poorly designed or difficult to use.
Embrace Social Media (The Right Way)
When they are used correctly, social media platforms are the most important digital marketing arenas for businesses to target. If you get your social media marketing right, then it can completely transform your business’s fortunes. If you have little to no experience in social media marketing, then hiring a social media expert to handle it for you will pay for itself many times over.
Remember that every social media platform is different – just because you are able to successfully market yourself on one platform, doesn’t mean that you can take those same techniques and apply them equally to others. You need to understand what makes each platform unique and what kind of content most of its users prefer. Trying to share the wrong kind of content on social media is ultimately going to hurt your business, not help it.
As such, it’s crucial that you explore all the platforms on the market and review which are useful for your organization, and which ones are not worth your time. Then you can focus your attention on creating and optimizing great content and target adverts on the platforms that your audience is using.
Adding a blog to your business website is one of the simplest things you can do to augment its SEO. Not only can your blog help you to target your most important keywords, but it also enables you to provide value to your users beyond what they would normally get from your website.
For example, by uploading informative articles and guides for your users, you can educate them and give them a reason to visit your website even when they don’t plan on purchasing anything from you. Providing free materials, such as advice, support and guidance can help you to show your value, boost your website’s ranking on search engines and increase your brand authority.
All you need is some time and a trending story in your niche to discuss, and you will be well on the way to boosting your brand’s visibility. There are content marketing services out there that can take the hard work out of running your blog, but these will increase the cost, so review whether or not these services are worth the expense before you invest in them rather than creating your own content using your expertise.
Compile an E-Mail Subscriber List
Email marketing is an essential digital marketing tool for modern businesses, albeit one that is regularly overlooked. Email marketing enables you to promote your most important content and ensure that your core audience is being kept updated and informed about developments in your business, as well as new content that you are publishing.
The easier you make it for users to sign up to your email subscriber list, and the more opportunities you provide them to do so, the higher the proportion of your user base will end up handing over their contact details to you. We all know the deal with newsletter subscribers – we’ve all subscribed to a newsletter or mailing list in the past, intentionally or otherwise, and then soon come to regret it. You can’t assume that everyone who signs up to your mailing list is going to read all of your newsletters; your goal is simply to maximize the number that are.
Of course, having a large list of email subscribers doesn’t count for much if you aren’t able to compose worthwhile marketing emails to send them. Not only do you need to be able to put together worthwhile emails, but you also need to stay on top of your email marketing campaigns and ensure that they are proceeding as planned. In the past, most email marketers have congregated around just a few email marketing tools, such as Mailchimp. However, as this article shows, there are now lots of alternatives to Mailchimp for you to choose from. You can find out more about this on this site.
Having the right software in place to manage your email marketing campaigns is integral to their success, so make sure that you take your time in choosing the right service for your needs. Take the time to review all of the products on the market and find the one that has the functions and features that you need, at a cost-effective price. By shopping around, you’ll be able to save yourself money and potentially find yourself a better solution that perfectly meets your company’s needs.
Promoting your business website isn’t just a case of throwing as much money as you can at the problem. Naturally, having a larger marketing budget will enable you to accomplish more and to make more grandiose plans. But even if you only have a relatively meager budget to work with, you can achieve a lot with it if you use it the right way.