Marketing automation is something that gains a lot of popularity as each year goes by, and it is expected that by the end of 2024, this type of technology will be present about three times more than it is right now. There’s no denying that machines and computer programs are slowly replacing humans in many different areas of life, so it’s just up to time to show us where things will end up being about a decade from now.
In this article, we are going to talk about sales automation and some of the best ways to do this with the help of technology, so if you are currently working with something like this, or you’re just curious to learn some more about it, feel free to stay with us until the end. Here’s what you need to know.
What does the term “Sales Automation” mean?
Since most of the buying, selling, and trading of various goods and/or items nowadays is done through the internet, there are tons of transactions that you need to monitor or take care of if you’re running your own business.
No matter what you’re selling, the chances are that more than a few dozen people per day will request to purchase something from you. If you were to check every single one of those requests on your own, as well as configure the sale options and all of that, you wouldn’t really be able to keep up with the pace.
This is why people implemented automation through technology in all of the popular businesses nowadays, and by doing this, you can avoid some repetitive tasks such as the following ones.
- Posting online advertisements
- Posting promotional offers
- Sending E-Mails with offers and discounts
- Publishing information about a particular product
- Notifying customers of price changes or refunds and many more.
All of these things can be done either by you or computer software, except it’s a lot easier if you let technology take over so that you can focus on other more essential things meanwhile.
Now, when this first appeared on the market, people were unsure about how reliable it is, and they didn’t really want to let a computer software take control of their business.
However, things changed a lot in the past couple of years, and now almost everything regarding internet sales is done automatically and by programs.
When automation is done successfully, you are able to drastically increase your revenue while working fewer hours, which is what every businessman wants.
Why is this important?
Aside from the benefits that we mentioned above, a form in which one of them was working less and earning more, by using automation, you will be able to create better connections with your customers and a lot more. According to statistics, those companies that rely on automation are about sixty percent more successful.
Another statistic shows us that eighty-five percent of all high-performing companies that already paved their road has been using automation for about three to four years before achieving that level of success.
Obviously, it is very beneficial to implement this kind of system in your sales, so if you are already considering it, you’re on the right path.
Which part of my business should I automate?
Wherever you feel that a computer program can help you with something, you should consider implementing it in that area. We can help you understand this with a simple example.
Imagine you’re running a company that focuses on selling computer components. You’ll probably have more than ten people per day calling your salesman, even while your business is relatively new. In order for the salesman to close a deal and get familiar with every customer, potentially gaining their trust, they’ll need to spend hours and hours on the phone, as well as do multiple calls with the same person before the transaction finally happens.
Now, imagine if your business develops a bit more than that, and you suddenly start receiving hundreds of calls per day. These calls don’t really have to be anything complicated to deal with, and people might just be calling to ask for the price of a certain product.
However, complicated or not, you’ll have to hire multiple people in order to answer all of the questions from the customers. Otherwise, you’ll have a bad reputation, and the word will spread that you’re not customer-friendly at all.
A computer program can help you answer every single one of your customers at the same time, whether that happens through an automated support service or any other form. The same thing goes with transactions; if a computer processes them, everything will be a lot smoother. If you are interested in learning more, you can visit https://reply.io/saas-sales-tips
You’re eliminating the chance for human error
We all know that humans can make an error either in calculations or communication, and this error can sometimes cost you a lot. By getting things automated, you are completely eliminating the chances of this happening. Even when computers first appeared in the business world, they were a lot more reliable for long and complex calculations, not to mention how improved today’s computers and algorithms are.
Also, instead of forcing your salesperson to manually input data in a notebook for more than three hours per day, you can let them focus on their job instead and get even better results with your sales.
You get to have accurate statistics and data
If you ask any businessman what’s the most important thing in the corporate world nowadays, they’ll probably answer you that it’s data and sales statistics. When your sales are automated, you get accurate reports both monthly and weekly about how your products are performing. By analyzing this data, you know which one of your products or services are not performing as they should, and you immediately know where your problem is.
Making the correct adjustments in your business is almost impossible without having accurate data, and if you were to track this data by yourself, it would be impossible to keep up or do it without making a mistake. Every number counts in the business world, so why risk making a mistake when you can let a computer program handle all of this for you?