It’s nothing too new: Digitization is also a major challenge for the gaming industry, but it also offers opportunities. New technical systems in particular could completely modify the gaming experience that is increasingly perceived online, thus addressing new target groups, like Thegamepoint.io, and noticeably expanding the gaming global market. The focus is primarily on concepts of blockchain, virtual and augmented reality as well as speech recognition systems. But what does that look like practically?
Does Blockchain Technology Enable New Security Standards?
For many people, blockchain and cryptocurrencies are still a closed book. In fact, it takes strong technical know-how to understand the concept behind digital technologies, networks, and encryption techniques.
How this technology can then even be put to practical use is a completely different question. But it is also a fact that these disruptive technologies can basically mean advantages for every company and thus every industry, and this of course also applies to the gaming industry.
Some online gambling offers are already based on blockchain techniques, although this is sometimes not publicly communicated. Blockchain itself is a type of decentralized database, a chain of different blocks. Since this chain structure is stored on all computers that are part of the information chain, every user has access to the information. For digital companies and service providers, which also include online casinos, this has an immense advantage, which particularly affects the issue of security.
Because with the help of blockchain or cryptocurrencies, for example, data cannot be lost or breached even after a hacking attack. The impenetrable encryption and the infinite protection of information on different computers make hacker attacks and data theft impossible. In Malta, the European gambling stronghold in general, cryptocurrencies for gambling are now regulated.
With this push by the Malta Gaming Authority (MGA), it should only be a matter of time before blockchain and cryptocurrencies are used holistically in online casinos.
“Have you ever thought about what gives banknotes, which are only paper, their value? It is the society that values them. And a few people, who I think are geniuses, are now arguing that virtual currencies can be valued as well.”
Real Gambling Experience Thanks to Virtual Reality?
Virtual Reality (VR) has certainly been heard of by some people, although not necessarily in the context of gambling. In fact, VR is not only a useful technology for classic smartphone or console games but basically for all games that offer an all-around digital experience – and this of course also includes gambling.
There are already some companies in the gaming industry that are using virtual reality. For example, the famous poker provider, PokerStars, has launched its own VR platform with which it is possible to be there up close despite the screen when the game starts at the round poker table. With the help of virtual technology, lifelike characters can be created in this way and each player can control his virtual version.
Logically, this technology is also ideal for other providers such as online casinos. For example, Lucky VR, a VR company, allows customers to have an experience like in a real casino, even if the player is of course sitting in front of the screen. This disadvantage in turn tries to eliminate a completely different technology, namely Augmented Reality (AR).
This is mainly due to the smartphone game Pokémon Go got famous. Here, digital content is linked to reality so that both elements almost merge. This technology is also to be used in the gambling sector in the future. For example, it would be conceivable for a dealer to “appear” in the living room at home with the help of AR. Players could still play at home, but would still be in a casino somehow.
Even More Real Gaming Thanks to Voice & Face Recognition
However, technologies that enable voice and face recognition are likely to be particularly promising for the gaming industry.
This in turn requires special hardware that online players would have to purchase and use themselves, but this should also be part of the standard equipment of a desktop PC or laptop, or even tablet in the near future. In this way, digital copies of real people could be created, which in turn could be transferred to a virtual world. In the virtual space, the gaming experience could then be made even more realistic through virtual reality.
Social media and its influence on online gambling
Social media has become an integral part of modern society, and its influence can be felt in many industries, including online gambling. Social media platforms like Facebook, Twitter, and Instagram provide a powerful tool for online gambling companies to connect with their customers and promote their services.
One of the ways social media has influenced online gambling is through the use of social gaming. Social gaming involves the use of social media platforms to provide players with free-to-play casino-style games. These games allow players to compete against each other, share their results with friends, and earn rewards. Social gaming is often used as a way to introduce players to online gambling and promote online casinos.
Another way social media has influenced online gambling is through the use of targeted advertising. Online gambling companies can use social media platforms to target their advertising to specific demographics, such as age, location, and interests. This allows them to reach potential customers more effectively and efficiently than traditional advertising methods.
It has also become a powerful tool for online gambling companies to engage with their customers. Many online casinos have social media accounts where they can provide updates on promotions, new games, and other news. They can also respond to customer inquiries and feedback in real time, providing a more personalized customer experience.
In the long term, it should even be possible to use sensors to transmit real movements, gestures, and facial expressions to the respective personal avatar on the Internet. There would then hardly be a border between the digital world and reality and a visit to the casino on the Internet would hardly be distinguishable from a digital trip to the online casino. There are no practical examples for this yet, but at least the technical requirements for the implementation of such ideas are already available and usable. It shouldn’t be too long before online gambling hardly differs from real gambling.