Websites are what drive the world forward, especially in 2020 when every business no matter small or large has one. If you are the owner of a business of any type, we wholeheartedly advise you to invest in this. A website helps you promote your business and target the right audience by providing ease-of-access to information about your products and services.
Not having a well-built website in 2020 is a huge disadvantage that you shouldn’t risk having. If any of your new clients want to learn more about your working policy, prices or what you have to offer in general, it’s much better to avoid phone calls and other unsophisticated methods of communication. When it comes to being modern and up to date with the corporate world, websites are the key.
But, not everyone can build a site on their own. It takes a lot of programming knowledge and it’s definitely not an easy task for those with no previous skill in computers and IT. Thankfully, we have many developers offering their help on the market.
If you are planning to hire a web developer or a web design company in the near future, these are some of the mistakes you need to avoid making.
1. Avoid paying in full before it’s done
Many web design companies charge money before the actual product is done. And, we wholeheartedly suggest that you avoid these sites. Building a website from start to finish is a very complex task that requires a lot of attention to detail, and most importantly, many changes. You cannot just “do it right” the first time. The client will most likely require changes and usually companies that charge before you see even a bit of the site will not provide those changes. We suggest that you stick to user-friendly companies that allow you to be a part of the entire building process, providing insight and allowing changes.
If you are interested in viewing examples, NJ Bizmap is a site where you can learn more about custom-made WordPress sites for your businesses, with SEO and all the other important features as well.
2. If the price is absurdly low, you’re not saving
Let’s say that the average price for a well-built site is somewhere around four to five hundred dollars. Then, you suddenly find a commercial stating that a company can build yours for less than two hundred. There’s something fishy here if the price is so much lower than the average. Usually, people easily get “baited” with offers of this type, but instead of saving, you’re just going to cause yourself headaches by constantly having to deal with unresponsive designs, features that aren’t working and a sluggish performance later on.
3. Companies that offer tons of functionalities
Having a “bloated” website is never a good thing. Loading speeds are very important for Search Engine Optimization and ranking on the Google Search Engine. So, you should avoid paying for tons of features that are definitely not needed for a website that needs to be simple and clean. Usually, companies throw out all these technical functionality terms to lure customers who are impressed by them but know nothing about web design in general. If a company constantly brags about that, it’s not a good thing.
4. Companies that only focus on design
Then you have the exact opposite, companies that only offer a solid-looking design with a lot of fancy colors and animations, but the overall functionality under the hood of the website is pretty much awful. Once again, this helps to lure customers but for someone who knows a lot about web dev, it’s just a bunch of boohoo. A solid website needs to be a mix of good looks and lightning-fast functionality features.
5. Avoid companies that don’t offer SEO services
Search Engine Optimization is probably the most important thing you as a website owner can have in 2020. Without it, you cannot really rank properly and compete with the rest of the competition operating in your working sphere. It’s what’s going to have the most impact on your visibility and exposure. But, unfortunately, it’s not an easy thing to learn or perfect if you don’t have the time to learn web-dev as a whole. And, most modern businessmen don’t really want to focus on spending time learning SEO and the secrets behind it. They want to pay and get a solid website in return. So, devs that offer SEO services are a great choice.
6. Broad portfolios and reputation is important
Last but not least, no matter what it is we purchase in life, we should be doing a bit of research beforehand, and this is especially true when it comes to IT services and things such as web design. These are technical things and a lot of those can go wrong unless you make sure the right person does them for you. Researching the previous work of a company as well as their reputation and customer-reviews is a very solid idea that we recommend to everyone.
It’s easy to make the wrong choice when hiring a web design company, and there are many reasons for this. One of the reasons is the broad range of options. There are just so many choices and each one of those companies advertises as the best one available for hire. Making this decision, or should we say the right decision, is quite overwhelming for a beginner who isn’t an expert in computers. The thing is, there are all sorts of technical terms being thrown around and for someone who doesn’t properly understand them, it’s more of confusion rather than help.
In today’s article, we talked about some of the main mistakes that people make when hiring design companies, so we hope that this quick guide will help you avoid some of them in the future. All we care about is you getting the right service for your money, and ending up with a nice-looking and fully-functional website for your business. Best of luck with it.