Digital marketing revolutionized the way companies would market themselves, their products, and their services, in the online world. A lot has changed in the past decade, and none so more than the digital world. Technology has allowed us to use the internet for virtually anything we could ever imagine. We can browse it for information, entertainment, and of course, for job opportunities, amongst others.
The popularization and utilization of the internet have created a new sector in the tech industry, the digital sector. At the front of it is digital marketing, which is a combination of traditional marketing skills and digital skills.
In this article, we are going to discuss the most popular digital marketing jobs in the tech industry.
1. Digital Marketing Manager
Since digital marketing is only part of the marketing sector, companies have a high demand for managers. In big companies, 5+ years of experience is required. But the beauty of the digital world is that anyone can start if you’re good enough. A digital marketing manager is supposed to oversee marketing operations, lead the digital team, and report progress and success to the head of marketing. A person in this role should be efficient in combining multiple components of the digital world and create marketing campaigns that will attract new leads.
2. SEO Expert
SEO is directly responsible for affecting the visibility of a website or web page through unpaid results. The role of an SEO expert is to improve the visibility of a web page of a website by increasing the PPC and click rate. An experienced SEO expert needs to create SEO friendly content and keywords that will rank on Google SERPs. An SEO expert also needs to fully optimize a website or web page to gain organic traffic from Google. The opportunities are endless when it comes to SEO, and professionals should be well versed in keyword research, page indexing, user experience optimization, webmaster tools, managing duplicate content, and many more.
There are other jobs that we won’t cover in this article. So one way to stay fully informed is to check this out.
3. Content Marketer
Similar to a digital marketing expert, a content marketer specifically focuses on creating and distributing valuable, relevant, and consistent content in order to attract visitors and drive traffic. As a content marketer, it will be your job to manage blogs, drip marketing campaigns, ebook publications, sales page writing, guest blogging, video marketing, email marketing, and even some PR. As a content marketer, you will report to the digital marketing manager. As a content marketer, the main advantages are that you can work from home, aka freelance, without any hassle. If you specialize in content marketing, do know that there are endless opportunities for working online rather than in an office.
4. Data Analyst
As a data analyst, your job will be to focus on gathering data to help the marketing team create strong campaigns to increase your brands’ popularity. As a data analyst in the digital marketing world, you will need to figure out which products will bring the most profit to your company. It’s also your job to figure out how to make sure that they will work. As a marketing data analyst, you will need to look into trends and products that are very popular, and how to utilize their popularity into your hands.